Affiliates
Pay people a share of the orders they bring, by their link or their discount code, and record what you paid them.
In the admin Growth › Affiliates
Open Growth › Affiliates. An affiliate is someone you pay a share of the orders they bring you: a creator, a blogger, a friend of the shop. (Storeloom’s own programme, for inviting other merchants, is under Affiliate in your account.)
Add an affiliate
Choose Add affiliate and fill in:
- Name, and their Email if you have it: orders they place themselves earn them nothing.
- Code: the word their link carries. Their link is your store’s address with
?ref=and the code, such ashttps://yourstore.com/?ref=mia. Any page of your store works:/products/vase?ref=miatoo. - Commission (%): their share of the products after discounts, without shipping and without tax (taken out when your prices include it).
- Discount code: optional, one of your discount codes (see Discounts). Orders that use it are theirs, even when another affiliate’s link brought the shopper.
How an order is credited
When an order is placed in your store’s checkout, it goes to one affiliate at most:
- the affiliate whose discount code the order used, else
- the affiliate whose link the shopper opened that day.
No cookie is set and nothing about the shopper is kept: the link is remembered with the day’s visit, as for Attribution, so it counts when the shopper buys the same day on the same device and browser. A discount code counts on any day. Orders created in the admin earn nothing.
The commission keeps the rate the affiliate had when the order was placed: a new rate counts for new orders only. A paused affiliate (untick Active in Edit) earns nothing for new orders.
Commissions
The table shows each affiliate’s link code, rate, orders and what is Payable now. Select a name to see their link (with a copy button), their discount code, and every order credited to them, with its commission and status:
- Pending: waiting for returns, for the days set under Programme (30 unless you change it), then Payable. An order that is not paid yet (cash on delivery or a bank transfer you have not marked as received) stays Pending until you mark it paid. The save bar at the top saves the change.
- Payable: yours to pay. A refund of products lowers it by the share of the products it gave back; a refund of the delivery alone does not lower it, and neither does the cash on delivery fee a custom refund gives back (a custom amount that names no items counts the fee in it first). A cancelled order, one whose products were all refunded (with or without the delivery), or a test order (see *Test orders*) is Void and earns nothing. A refund after you marked a commission paid does not change it: what was paid stays as it was.
- Paid: you recorded paying it. It keeps the amount it had, whatever happens to the order later.
Pay the affiliate yourself (by bank transfer, for example), then choose Mark … as paid to record it. Every payable commission is marked at once. Only the store’s owner and admins can record payments.
Remove an affiliate
Edit, then Remove, for an affiliate with no commissions. One with commissions is paused instead, so their history stays.