Launches

Open Markets › Launches. A launch is a set of changes to your markets and theme that go live together: opening a new market with its prices and what it sells, or a price change across markets at midnight. It can also miss its time, and then it says why. The list shows each launch with how many changes it has and whether it is a Draft, Scheduled (with its time), Launched, Not launched or Undone.

Owners and admins prepare and launch them; everyone else can look, and the form is switched off for them. A launch that changes a theme also takes the right to publish themes, to save it, launch it or undo it.

Prepare a launch

Choose Prepare launch, give it a name, then Add a change for each thing to change. Each change names a market and one of the following. With no markets yet you can still prepare a launch that publishes a theme for the whole store.

• Switch the market on or off: on, its countries buy in it; off, they buy at your own prices.
• Price adjustment: the percent added to (or taken off) converted prices.
• Exchange rate: units of the market’s currency for one of yours.
• Rounding: none, whole amounts, or ending in .99.
• What it sells: every product, or only the products and collections chosen (see Catalogs).
• Its theme: a theme from your library for this market, or the store’s.
• Tax in prices and Returns: what differs in this market, or back to the store’s.
• Publish a theme for the whole store: a change with no market, for a new look on the same date.

Ends (optional) sets when it all goes back by itself, as Undo launch does: useful for a sale weekend. Notes are for your team.

There is no change for discounts because a discount has its own start and end dates: give it the same date as the launch. There is no share of traffic: everyone in a market gets the launch at once.

Keep as a draft saves a new launch. To change one you have saved, choose Edit, then Apply in the bar at the top. Nothing changes for shoppers until it launches.

Launch it

• Launch now makes every change at once.
• Schedule picks a date and time in your store’s time zone; the changes are made then, all at once. Reschedule moves it, and Unschedule makes it a draft again.

Before you launch, the page names the theme a launch publishes. Once launched, each change shows what it replaced (“Was: …”).

A change that can no longer be made is left out and says why (“Not made: …”), for example when its theme has been deleted or the market’s currency has changed; the others still go live.

A scheduled launch does not go live if its end date has passed when its time comes, or if none of its changes can be made any more. It shows Not launched with the reason and the changes that stopped it, and nothing changes for shoppers. What to do depends on the reason:

• Its end date had passed: Launch now and Schedule are not offered. Choose Edit and pick a later end date or clear it, then launch it or schedule it. The same goes for any draft whose end date has passed.
• A market’s currency changed after its exchange rate was set: choose Edit and enter a rate for the new currency. A rate you leave as it is stays for the old currency, so saving the launch for something else doesn’t make it.
• None of its changes could be made: choose Edit and change them, then launch it or schedule it.

Editing a launch that did not launch makes it a draft like any other.

Undo a launch

Undo launch gives each market back what the launch replaced, the last change first, and a theme published with it goes back to the theme live before, with any edits made to that theme since. An end date does the same by itself.

Your newer work always stays. If a market or the live theme no longer holds what the launch set, because you changed it or published another theme, that change is left as it is and shows why (“Left as it was: …”). The same goes for an exchange rate when the market’s currency has changed since. A theme you deleted since comes back to your library to go live again, unless the library already holds its 20 themes: then the theme live now stays and the change shows that the theme is no longer in your library.

When a later launch changed the same thing, the later launch takes over. Undoing the earlier one leaves the later one’s value, and undoing the later one then goes back to what you had before both, so a value that is over never comes back.

A launch that was undone, or that reached its end, stays in the list for the record.