Product feeds

Open Settings › Product feeds. Feeds show your products in Google Shopping and in Facebook and Instagram shops.

Turn feeds on

Turn feeds on makes a secret link for each platform: Google Merchant Center, Meta catalogue and Klaviyo. Copy link and paste it into the platform. Each platform reads your feed from its link on a schedule, so prices and stock stay current.

The Klaviyo link is a custom catalogue for Klaviyo’s product blocks and recommendations: in Klaviyo, Content › Products › Manage sources › Add new source › Custom catalog, choose JSON and paste the link. It lists what your online store sells, with the price paid, a sale’s regular price, the stock of the variants you count, and the product’s type and tags as categories. Klaviyo reads it every six hours. Unlike the Google and Meta links, which say only whether a product is in stock, it gives the exact number in stock: anyone who has the link can see it, so keep it private; New links replaces it if it was shared.

Set your store’s country first (Settings › General): a feed needs it.

What the feed holds

One item per variant of each active product, for your store’s country, at the prices and in the currency shoppers there pay: a market’s, if your country is in one.

The page counts Google’s feed and Meta’s apart, as they can differ. A product you took off one of them leaves that feed. A market for Google or Meta narrows that feed to the products you choose in Markets › Catalogs; it doesn’t change prices.

The page also says what is missing:

• variants without a picture, and free variants, are left out: Google and Meta refuse them;
• items without a brand: Meta asks for one;
• items without a barcode (or a brand with a part number): Google is told so. Add barcodes where your goods have them.

When everything is in order, the page says every item has a picture, a price, a brand and identifiers.

What shoppers can buy is listed as in stock. A pre-order with a Ships from day is listed as a pre-order from that day, as Google and Meta ask, and your product pages tell search engines the same; one without a day is listed as in stock.

Links and turning off

New links makes new secret links, after you confirm; the current ones stop working at once, and Google and Meta stop updating until you paste the new links there. Turn feeds off stops them.