Brand

Open Settings › General and, under Store assets, choose Brand. Set your brand once; your store, your emails and search engines use it.

Logos and cover image

• Default logo: used for most common logo applications. At least 512 pixels wide.
• Square logo: used by some social media and search results, and may be cropped into a circle. At least 512 × 512 pixels.
• Cover image: a key image that shows off your brand on profile pages and in apps. At least 1920 × 1080 pixels.

Add opens your Files, where you can also upload a picture; a picture is never added by its address. Change picks another; the red bin on its corner takes it away. Edit opens the picture tool: Turn left and Turn right, a crop (Free, Square, 4:3 or 16:9; drag it or its corners) and Trim empty edges for a logo with space around it. Use this picture keeps the result as a new file in Content › Files, so the original stays; with nothing changed, Done closes it.

Colours

Add a primary colour and Add a secondary colour choose your brand’s colours, for apps and channels that show them. Your theme keeps its own colour schemes. Remove clears a colour.

Slogan and description

• Slogan: a brand statement or tagline, often shown with your logo. At most 80 characters.
• Short description: what your business does, for bios, listings and search engines. At most 150 characters.

Social links

The pages of your business on Instagram, Facebook, TikTok, YouTube, Pinterest, X and LinkedIn. Give each one’s address, or just your handle (yourstore or @yourstore): a handle becomes the address of your page on that network, and an address without https:// gets it. Something that is neither is named under its field, and Apply waits until it is corrected.

Apply in the bar at the top (it says Unsaved changes while something is not saved) keeps your changes.

Where your brand shows

• Your store: the default theme shows your default logo where its own logo is not set (Theme settings › Logo), your social links where its own are empty (Theme settings › Social media), and your slogan and description in the Brand information block where the theme’s are empty. What you set in the theme always comes first.
• Other themes can show it too: they find it as shop.brand.
• Emails: emails without their own logo (Emails › Email settings) show your default logo.
• Search engines: your store tells them its name, square logo (else the default logo), slogan, description and social pages.