Home

Home is the first page of the admin.

• What your shop still lacks, at the very top while anything does. A new shop is open to everyone straight away (unless you set a store password in Online Store › Preferences), but it cannot take an order until it has a way to pay: the notice says so first, and offers to hide the shop with a password until then. It lists, each with a link to the page that fixes it: a way to pay (counted as checkout counts them: a bank transfer with no bank account in Company details is not one yet), a delivery option of your own (without one, every order is charged the standard delivery, 7.99 in euros, dollars or pounds, to every country you deliver to: change it before you sell; a local delivery zone is not one), countries nothing delivers to (a country of a live market, or of your list in Settings › Checkout, that no option reaches), contact details (the store email or phone in General), policies, and the home page’s sections that still show the template’s sample words or pictures. Once the shop can take orders, the notice is blue and lists only what is left; when nothing is, it goes away.
• The assistant sits at the top: describe what you want to do, or pick a suggestion such as Help me add my first product, Help me connect my own domain to the store or Help me set up how customers pay. You can attach a file (up to 10 MB). On a new store, Build me a store asks you what you sell and sets it up with you.
• Live View: at the end of the row above your numbers, how many people are on your store now, with a link to the Live View page.
• Your numbers: Sessions, Total sales (less what you refunded in the period, in whole units of your currency: €636, not €635.60), Orders (not cancelled, in your store’s currency, as the sales beside them; when orders came in another currency, a line under the numbers says how many were left out) and the Conversion rate (the share of sessions that placed an order in your online store, never above 100 % however many orders one visit placed; a dash when no visit was recorded, rather than 0 %; orders from before orders kept their visit are not counted, and its chart says so), each with the change against the period before and a small chart: the sessions, sales and orders of each hour (or each day, for a longer period), and the conversion rate so far. The period before is the faint dashed line; the period’s own line is green when you are ahead and red when behind. When the period before had none, there is nothing to compare with and no change is shown.
  • Change a number: rest the pointer on a number and press its pencil, or open its chart and press Change (on a phone, this is the way). Set a metric lists Sessions, Total sales, Gross sales (orders not cancelled and not test orders, before refunds), Refunds, Orders, Items ordered, Average order value, Conversion rate and Returning customer rate (the share of orders from customers who had ordered before). Choosing one already on Home swaps the two. Your choice stays on this computer or phone. Refunds show in red when they go up.
  • The period: the button above them says Today at first. Tap it to choose Yesterday, Last 7 days, Last 30 days, This week (from Monday), This month, This quarter, This year, the latest Black Friday or Cyber Monday, or a past quarter. Last takes any number of days, weeks or months, with or without today. Or pick days on the calendar: tap a first and a last day, or the same day twice. Nothing changes until you choose Apply. Today is compared with yesterday up to the same time; any other period with the same number of days just before it.
  • Compare to: beside the period. The change under each number is against The period before at first, or The same days last year or The same weekdays last year.
  • A large chart: on a computer, move the pointer over one of the four numbers and its chart floats over the page; click it to keep it open until you choose ×. On a phone, tap a number to open it as a large chart under them, by the hour for a day and by the day for longer, with the dates of both periods. Move along it (or tap it, or use the arrow keys) to see both values at each point. Tap another number to switch, and the × (or the same number again) to close it.
• What waits on you, below your numbers, when anything does: orders that need attention (a fulfillment service rejected them or could not cancel them, their delivery failed, or their payment provider has not answered; archived ones too; in red), orders to ship and orders awaiting payment, in one row (swipe it on a phone). Test orders wait on nobody and are not counted. Each opens Orders on that tab, without test orders.
• Next steps: up to three cards with what to do next, starting with Migrate your store, Add products and Run an SEO audit. A step leaves when it’s done. Press × to hide one for everyone in the store, and Undo to bring it back; the next step takes its place.
• Setup progress: the steps a new store usually needs, such as Add your first product, Set up payments, Set up shipping, Customize your online store, Write your store policies and Connect a domain. Each opens the page where you do it. Set up payments is ticked once checkout can offer a way to pay. Set up shipping stays open until your store has a shipping option of its own (a new store starts with Standard delivery): without one, every order is charged that standard delivery. Under the steps, two notes: who gets an email for each new order (you, the owner, from the start; change who in Emails › Email settings), and, while customer accounts are off, that shoppers check out as guests, with a link to turn accounts on.