Email campaigns

Open Growth › Email campaigns. The list shows each campaign’s subject, when it went and to how many customers. Choose Create campaign to write one, or open a product and choose More actions › Create email campaign to start with that product.

Owners, admins and staff with access to customers can read them. Those who can change customers can write and send them.

Write it

• Subject and Preview text (optional): the line inboxes show after the subject.
• Your message: text, headings, links, Text colour on words (only colours that read on the email’s white background), Insert image (uploaded or chosen from Content › Files, with its description) and Insert table (with a header row; Table adds or removes rows and columns). In the email, a table has lines between its cells and a picture is at most as wide as the email.

Every campaign ends with your store’s name and a link to unsubscribe. You can change that frame in Emails › Email campaign.

Choose who gets it

Send to is everyone who accepts marketing, or a [segment](/docs/segments/). Either way, only customers who accept marketing get it. The count under the field says how many that is now. A campaign you already sent keeps its numbers if its segment is deleted later; a scheduled one never goes to everyone because its segment is gone: it comes back as a draft for you to choose again.

Read it and send it

• Send test sends it to the email address of your own account, so you can see it in your own inbox. It saves the draft first. A test goes nowhere else, and you can send five a minute.
• To keep a draft for later, press Apply in the bar that appears when you change something.
• Send starts it now. It asks first and says how many customers get it, because an email that has started cannot be taken back. An email without a subject or words is said at once, before anything is asked or saved.
• Fill in Send at to choose a time, and the button says Schedule. The time is in your store’s time zone, which the field names; the question repeats the day, the hour and the zone. A time that has already passed is refused: empty Send at to send it now, or choose a later time.

Who gets it is decided when it starts, and each customer gets it once. A long list goes out over a while rather than all at once. Anyone who unsubscribes before their email goes does not get it.

A scheduled campaign shows when it goes and can go Back to draft until its time comes. Once it has started it cannot be changed. If you take one back and schedule it again for a later time, it goes at the later time. A sent campaign shows when it went, to how many customers, and how many of them have unsubscribed since; it no longer shows who would get it today.

When a campaign does not go

• Your plan’s emails for the month. Each campaign counts for the month it goes out in, as soon as it starts: the customers still waiting for their email count like those who have it. Campaigns scheduled for that month count too. When a campaign would pass your plan’s emails, Storeloom says so and names the plan that takes more.
• A campaign that cannot start goes back to a draft, and nobody gets it. That happens when its time comes and its segment has been deleted, the month’s emails would pass your plan’s, or the store is not active. Open it, put it right and send it again. A segment cannot be deleted while a draft or scheduled campaign is for it.
• A store that is not active sends nothing. A campaign that is going out stops, and Send is refused.
• Marketing emails cannot be sent yet. If the page says this, Storeloom’s sender for marketing emails is not connected. You can write campaigns and send yourself a test; Send stays off until the sender is connected. Order emails are not affected.